It has been announced that the sales for Nvidia’s GeForce RTX 5070 Ti, the latest graphics card from the tech giant, will be exclusively online through retailer Best Buy. The news has been confirmed by a statement from the company stating that the high-demand product will not be sold in physical stores.
In an attempt to combat the issue frequently faced with popular technology launches, where demand drastically outmatches supply, Best Buy has outlined a new strategy. The retailer plans on ensuring product availability to more customers by offering the graphics cards exclusively online. This decision is a part of Best Buy’s broader strategy to manage buyer expectations and streamline sales of high-demand tech products.
The GeForce RTX 5070 Ti boasts impressive specs with its ability to deliver top-range gaming performance. The demand for such products has skyrocketed in recent times due to a combination of pandemic-fueled home gaming and the increase in professional needs for high-performance graphics cards.
However, the decision to shift to an online-only sales model is not without its challenges. It raises concerns of potential scalping activities, where individuals or groups buy up stock to resell at a marked-up price. The issue is widespread in the technology sector, and Best Buy has previously spoken about the measures they are taking to combat scalping.
While the move to online-only sales offers a potential solution to managing high demand, it remains to be seen how effective this strategy will be in the complex market dynamics of in-demand tech products.
Last modified: February 20, 2025