The relevance of Danica Patrick’s much-discussed Super Bowl commercials to the popularity of the annual American football championship event has been affirmed. The professional race car driver’s advertisement, which featured her in a shower, is considered by viewers and critics alike to have significantly contributed to the entertainment value and success of Super Bowl broadcasts.
Known for her successful career in auto racing, Patrick transitioned smoothly into the advertising world with her debut in GoDaddy’s 2005 Super Bowl commercial. GoDaddy’s targeted marketing approach in its Super Bowl commercials, specifically the one featuring Patrick, turned heads and attracted viewership, propelling the web hosting company’s brand recognition and boosting its customer base.
In the memorable 2009 Super Bowl commercial, Patrick featured in a shower scene that not only fuelled buzz but also thrust the significance of the advertisements that accompany the sporting event into the limelight. This innovation by GoDaddy reinforced the importance of commercial breaks as integral parts of the Super Bowl experience.
Such commercials, often featuring celebrities like Patrick, have become a staple of Super Bowl broadcasts and are in fact often as anticipated as the game itself. They contribute to the overall spectacle, providing a mix of entertainment which when combined with the sports action, results in a globally watched event.
The advertising strategy by GoDaddy in featuring Patrick has undoubtedly played a role in shaping the current format and expectations of Super Bowl commercials. Future advertisers might seek to replicate this successful model, reinforcing the belief that entertaining and provocative adverts are as much a part of the Super Bowl as the football itself.
Last modified: February 9, 2025
