ESPN’s pursuit of increased ratings for the College Football Playoff (CFP) has raised some hard questions, particularly in light of some of the recent trends. Data displays a trend of declining viewership.
Without a doubt, firms in the broadcasting sector aim for maximum reach. However, a crucial point coming under the scanner is ESPN’s ability to handle the repercussions. Any chase for higher ratings cannot ignore the potential for adverse outcomes. This fundamental understanding seems to have been clouded in ESPN’s quest for greater CFP viewership.
While looking back over recent CFP ratings history, there appears to be a troubling trend. A distinct decrease in viewership coincided paradoxically with the network’s aggressive efforts to increase the reach of CFP matches.
A note of concern is the discontent that has arisen among some viewers, as well as the backlash from initial supporters of the network’s pursuit. These parties have argued that the quest for more eyeballs has led to the compromise of the quality of broadcasts and, by extension, the viewer experience.
As it stands, ESPN shoulders both sides of the coin. On one side, they have the responsibility of achieving ratings success for the sport. On the other, they will have to deal with any backlash stemming from the decision to primarily focus on maximizing CFP ratings.
Ultimately, the network must strike a balance that allows both the fulfillment of their pursuit of larger audiences and the maintenance of a satisfactory viewer experience.
Last modified: December 25, 2024
