Following the immense success of its first season, ‘Squid Game’ is set to return on Netflix for a second season. The global streaming giant is hopeful about the revival of the captivating charm it brought with its debut.
‘Squid Game’, the South Korean survival drama series, took the world by storm. Since its premiere in September 2021, the show quickly advanced to become Netflix’s most-watched new series in a mere 20 days. This riveting thriller’s widespread popularity translated into considerable profits for the streaming company, inciting them to pursue more global content.
Its unexpected success helped to foster a sea change in Netflix’s strategic emphasis. Jonny Evans, Director of Content for Netflix in Asia, declared, “You’ve had a few big moments globally for Korean content, but frankly, nothing on the scale of ‘Squid Game.’ It’s a total game-changer.” What began as a cultural curiosity quickly turned into a global phenomenon, leading to an increased demand for Korean content.
Creator and Director Hwang Dong-hyuk also expressed his view on the impact of ‘Squid Game’, stating, “I also never imagined that my show would garner this much attention and love from all over the world.” Although he was initially nervous about the audience response, the rollercoaster of emotions that the show delivered worked to mesmerize viewers across the globe, encouraging Netflix to greenlight a second season.
The second season of ‘Squid Game’ is widely anticipated, not only by fans but also by investors and shareholders. Given the show’s sizeable contribution to Netflix’s Q3 2021 earnings, there’s significant interest in whether the upcoming season can replicate the same level of success. While Netflix itself doesn’t provide detailed viewership breakdowns, third-party analytics firms have contended that ‘Squid Game’ violated all prior viewership records on the platform.
As Netflix prepares for ‘Squid Game’ Season 2, their aspirations are high to recreate the magic that led the first season to become a global success story. However, they also understand the pressure and expectations that come with it, assuring fans they are ready to rise up to the challenge.
Last modified: December 24, 2024
